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I’m a dedicated husband and proud father to a spirited 3.5-year-old boy who brings joy and perspective to my life. Family is at the core of who I am, and it fuels my sense of purpose and drive in both personal and professional endeavors.
In my free time, I enjoy staying active through hobbies like fishing, rafting, American football, free climbing, basketball, insanity workout and soccer. Adrenaline junkie here.
I also have a passion for photography, creative writing, and music, which help me balance creativity with focus. Whether I’m outdoors or exploring new interests, I’m always looking for ways to grow and stay connected with the things I love.
I’m a dynamic and results-oriented servant leader with extensive experience in project management, strategic planning, and executive support, particularly in the SaaS and tech sectors.
My ROLES as a:
have equipped me with a wide range of skills, including team management, strategic oversight, and operational execution.
I EXCEL at:
I AM:
I KNOW HOW TO:
My experience spans large-scale projects and day-to-day operations, giving me the versatility to lead strategic initiatives and provide administrative and managerial support.
I’m proficient in various tools, including Google Workspace, Trello, Notion, and Jira, making me a tech-savvy professional always seeking to streamline processes and boost efficiency.
Steel Blue symbolizes:
which align with my:
It's also associated with clear communication and depth of thought, reflecting my ability to manage complex projects, build strong relationships, and maintain focus on long-term goals.
Additionally, steel blue represents integrity and responsibility—both of which are key traits in my professional life, as I:
It’s a color that conveys both calm leadership and strategic clarity, making it a fitting reflection of my personality and professional approach.
What’s the ONE thing I can do today that will make everything else easier?
Recognizing the Sunk Cost Fallacy empowers me to make decisions based on future potential rather than past costs.
The more time you give yourself to complete a task, the longer it will take.
Turning pretty much everything (but mostly meeting notes) I do into:
(Credit: Amar Ghose)
I appreciate the sandwich technique for feedback. Start with what’s working, share areas to improve, and end with positive reinforcement. Clear, actionable advice helps me the most.
If you bring a problem to address, be prepared with 3 viable potential ideas for a solution and your top suggestion or recommendation. We can also discuss:
Pro tip: If you struggle with overeating, try these tips. At home? Use smaller plates; you’ll serve yourself less food. Out at a restaurant? Ask for a to-go box when you get your meal, and pack up half of it immediately (Credit: James Clear)
Food types I avoid (more or less all the time):
I drink at least 2 liters of water per day.
Being dehydrated by as little as 2% significantly impairs cognitive ability.
I track my readiness, sleep, activity (e.g. workouts, walk, dance, etc.), heart rate, heart health, cardio capacity and body clock with Oura.
I spend more time with people who give me energy.
I spend less time with people who steal my energy.
We’re unhappy because our dopamine is depleted. Checking our phone 100+ times per day is NOT only destroying our happiness but also our ability to get stuff done.
The best productivity app on your phone is called Airplane Mode (use it).
Pro tip: If Airplane Mode or Do Not Disturb Mode isn’t enough, try some helpful tools that block distracting websites and apps. I use Opal on my Mac.
This gem comes straight from Jeff Bezos: If two pizzas can't feed everyone in the room, your meeting is too big. Keep your group small enough to stay nimble and engaged.
Pro Tip: If your invite list starts ballooning, consider smaller breakouts instead of one massive meeting.
Here’s another meeting tip from Amazon: Keep one chair vacant to represent your customer. It's a powerful reminder to keep their needs at the center of every discussion.
Pro Tip: If you’re meeting remotely, designate one square on-screen for your “customer” and keep referring back to them.
Keep status updates crisp and clear with these 4 talking points:
Pro Tip: Use this format in emails, Slack, or project management tools.
When your mind says you’re done, you’re only 40% into your actual capacity. The first surrender is always a false signal.
Build a life where, personally and professionally, everything flows with clarity, purpose, and impact. I want to create systems that simplify the complexities around me, allowing me to focus on the things that truly matter: personal growth, time with loved ones, and meaningful work.
I want to constantly improve, play to my strengths while pushing my boundaries, and surround myself with exceptional people who elevate my thinking and drive me to improve. I want to make an impact by helping others achieve the same clarity, saving them time, and unlocking their potential.
Ultimately, I want a life of balance, where physical, mental, social, and spiritual well-being are all in harmony, and every decision I make brings me closer to living with more intention, efficiency, and joy.
I see through the noise and focus on what really matters, helping others save time and live better. I’m driven to improve, but I always lead with kindness and honesty.
I bring a blend of strategic thinking, empathy, and a relentless drive for improvement, all while keeping things simple and actionable.
"Why the f*** aren’t you on social media? Everyone is."
Well, here's the thing. I absolutely love tech and consider myself an early adopter of most digital goods. I respect the role social media plays, I track trends, and I keep an eye on everything. But I’ve made the choice to stay out of that space.
Personally, I found social media didn’t bring value to my life. Instead, it pulled me into constant distraction and amplified my FOMO (Fear of Missing Out) to an unhealthy level. Stepping away has allowed me to regain control, feel more relaxed, satisfied, and fulfilled without the noise and negativity. Embracing JOMO (Joy of Missing Out) since early 2022. Peace out!
P.S. Even though I’m not on social media, I maintain strong connections with all the important people in my life. If someone needs to reach me, they will always find a way. For me, it’s about meaningful interactions, not endless scrolling.
Club President & Director at Patriot Aquatics
"After dealing and working with couple of other web developers that were great when they needed to sell, but not great at delivering their product, I met Frane. Frane was great from the initial call, the quote and most importantly his delivery was great. He is responsive and does things very fast and at high quality. I am extremely happy that Frane developer our Patriot Aquatics website and I look forward to working with him in the future on future website development and maintenance."
Marketing Manager at Europe HR Solutions
"I’ve had the pleasure of managing Frane in our SEO team, and he has proven to be an exceptional professional on every level.
He is a true force of propositions and ideas, consistently bringing fresh perspectives and innovative solutions to the table.
Frane is highly proactive and remarkably organized, which makes him both reliable and efficient in managing complex projects.
He’s always quick to implement and apply plans, turning strategy into tangible results pretty quickly.
What truly stands out is his tech-savvy mindset and forward-thinking approach.
Frane doesn’t just execute, he always anticipates what’s coming next, helping us stay one step ahead in a very competitive SEO landscape.
It’s a real pleasure working with someone who combines initiative, structure, and vision so seamlessly.
Frane is an undeniable asset to any SEO or marketing team aiming for consistent, high-level performance."
Municipal Major at Općina Drnje
"All praise for the excellent cooperation. In our case, we had a problem with the maintenance of the website of the Municipality of Drnje, which we successfully resolve after signing a long-term contract with Frane."






Category: Habits, Productivity, Leadership
Published: March 13, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
I quit social media in 2022 - overnight, completely. No clients lost. No regrets. Here's what actually happened when I chose invisibility over the feed.

Category: Business Strategy, Leadership
Published: November 20, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
A decade of entrepreneurship distilled into the hard-won systems, mental models, questions, and principles that actually move the needle. No fluff, just practical lessons every founder should know.

Category: Business Strategy, Leadership
Published: September 18, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Winning fades fast, but finishing lasts. Discover why crossing the line matters more than coming first - in sports, business, and life.

Category: Habits, Productivity
Published: August 22, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Streamline tasks, clear mental clutter, and boost focus. Learn how to build a life operating system and create your own second brain today.

Category: Business Strategy, Leadership
Published: February 12, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Stop wasting energy on things that don’t matter. Master the art of not giving a f*—strategically. Prioritize what truly moves the needle in your life.
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My Life Operating System