Why Did I Build This Website?

Why Did I Build This Website? 💻
"Who do you think you are? Why do you need a personal website? You're nothing."
Well, I’ve heard that before and I used to care, but now I don't anymore. I learned my lessons and built this website to create a space where I don’t have to deal with fake smiles, figs in pockets, everyday hypocrisy, unhealthy rivalries, black & withe li(n)es, and creative conspiracy theories. No thanks.
This is my digital home, a place free from toxic positivity, recreational negativity, and all the noise of social media. Just me, unfiltered. No deception, no drama. If you want to know who I am and what I do, here’s where you’ll find it. Want to chat? Knock on my digital door. Simple, right?
❤️ Loved by 50+ clients. 
🕐 Don't be a stranger. 🤜🤛 Let's drink a 30-minute virtual hot beverage - no strings attached. ☕
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Why I'm Not On Social Media? 📴 
"Why the f*** aren’t you on social media? Everyone is."
Well, here's the thing. I absolutely love tech and consider myself an early adopter of most digital goods. I respect the role social media plays, I track trends, and I keep an eye on everything. But I’ve made the choice to stay out of that space.
Personally, I found social media didn’t bring value to my life. Instead, it pulled me into constant distraction and amplified my FOMO (Fear of Missing Out) to an unhealthy level. Stepping away has allowed me to regain control, feel more relaxed, satisfied, and fulfilled without the noise and negativity. Embracing JOMO (Joy of Missing Out) since early 2022. Peace out! 
P.S. Even though I’m not on social media, I maintain strong connections with all the important people in my life. If someone needs to reach me, they will always find a way. For me, it’s about meaningful interactions, not endless scrolling.
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Questions I ask myself (almost) daily
Purpose and Long-Term Vision
Am I all in than anything else?
Who is the type of person I wish to become?
What is the type of identity I want to reinforce?
What do I really want?
What groups am I part of?
How can I join groups where my desired behavior is the normal behavior?
Am I falling into the pattern of always mastering one thing or always chasing the next thing?
What if I played the game like I was always on offense?
How do I position myself where my natural traits are assets?
What is one topic you are so fascinated by that you could teach a class about it?
If I had 10x the agency I have, what would I do?
Which belief once protected me, but now confines me?
How much of my ambition is borrowed from other people's desires?
Habits and Systems
Can my current habits carry me to my desired future?
What’s the ONE thing I can do today that will make everything else easier?
What can I stick to even on my worst day?
What would a better system look like?
Can I optimize my processes?
What looks like consistency and commitment can sometimes be fear in disguise. Am I sticking with it because it still serves me or because it's what I already know?
Focus and Attention
Where is my attention?
Is it in the present?
My awareness of what I’m doing at that moment?
Am I thinking of something else?
Where has my mind been focused recently? Am I primarily thinking about my past, present, or future? How does focusing on a different timeframe change my thoughts?
Is my attention on loving, or is my attention on who isn't loving me?
Time and Prioritization
What is my day-to-day relationship with time?
Do my days stretch out before me endlessly, or do I have enough time to do all the things in life that I want to do?
Do I constantly wish for “more” time?
Am I worried that all this hurrying and scurrying about leaves me feeling rudderless and adrift?
How can I shorten the timeline?
Relationships and Social Circles
Am I spending time with the right people? Who are the five I want to spend time with?
What battles do I choose?
In what ways am I in my own way?
Who am I afraid of disappointing and how would my choices change if I released that fear?
Self-Awareness and Reflection
In what area of my life am I settling?
Think about someone who has the results you want or a lifestyle you admire. It's easy to want the results. What are the costs and tradeoffs of their lifestyle that you may be overlooking?
Am I profitable?
Can I stay in business?
Am I undervaluing something right now?
Am I willing to sacrifice something?
Will this still matter next year?
How much time have I spent on the edge of my ability today?
What good things have I done quietly today?
Which new hobbies or skills do I want to try?
Which relationships do I want to deepen?
Which causes or community activities do I care about?
Where do I want to travel? Which new cultures do I want to immerse myself in?
Is my default setting to defend my limitations or expand my possibilities?
Who do you secretly envy—and what does that reveal about what you truly value?
Emotional and Mental Resilience
When I woke up this morning, did I expect today to have many joys or many frustrations?
What am I letting in?
My Favorite Quotes 💬
Success and Motivation
“Success doesn’t lead to feeling good. Feeling good leads to success.” - Ali Abdaal
"We can sustain our feel-good productivity by aligning our present-day actions with a deeper sense of self." - Ali Abdaal
“If we want more motivation in our lives, we must make clearer choices and more deeply commit to them.” - Brandon Burchard
“Few things amplify our long-term motivation more than a positive social environment.” – Brendon Burchard
“The invisible advantage is choosing to do what other people could do, but don't.” - Shane Parrish
“Flashy gets attention. Boring gets results. While most chase the views, the greats obsess over the basics.” — Shane Parrish
“As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity everything requires. That hotel, that park, that railway. The world is a museum of passion projects.” — John Collison
Discipline and Action
“You might have all the knowledge, talent, or skill in the world, but because of a lack of discipline, you will never make it.” – Daniel Walter
"The core of self-discipline is doing what you need to do whether you feel like it or not." - Daniel Walter
“Self-discipline is when your highest desires rule your lesser desires, not through resistance, but through loving action grounded in understanding and compassion.” — David Deida
“There is no perfect time. There is just a day where at some point you have to make a choice.” - James Clear
“Work hard in silence. Let success be your noise.” — Frank Ocean
“I never feared about my skills because I put in the work. Work ethic eliminates fear. So you if you do the work, what are you fearing? You know what you’re capable of and what you’re not.” — Michael Jordan
“Be among the best. Pretend you're not. Work harder than everyone else.” — Shane Parrish
“When you live your life on principle, 99% of your decisions are already made.” — Dave Ramsey
Personal Growth and Reflection
“Care about what other people think and you will always be their prisoner.” — Lao Tzu
"When we act in alignment with loving others and at the same time working toward one’s purpose, there is very little space for the mental energy consumed by worrying about what others may or may not be thinking about you." — Michael Gervais
"If we expect things will never change, we’ll spend a lot of our lives unhappy due to wildly faulty expectations." — Brad Stulberg
“There is no going back to the way things were—no more order, only reorder.” — Brad Stulberg
“What such a man needs is not courage but nerve control, cool headedness. This he can only get by practice.” — Theodore Roosevelt
"Compete for yourself and root for everybody else." — Candice Millard
“Keeping your promises is a beacon of reliance, the highest currency in the emotional bank.” — Stephen R. Covey
“Cultivating multiple parts of your identity will make you a stronger, happier, healthier, higher-performing, and more textured person.” — Brad Stulberg
“Self-pity feels safer than responsibility.” — Shane Parrish
"The single most effective habit is the willingness to change your own mind.” — Shane Parrish
"If you want to understand someone, figure out the narrative they tell themselves about themself.” — Shane Parrish
"If you want to change your behavior, change your narrative. If you want to change someone else’s behavior, offer them a more compelling narrative they can tell themselves.” — Shane Parrish
"Take all the energy you spend on...
worrying about the past
worrying about the future
worrying about what others think
worrying about if you might fail
... and channel that energy into one useful action within your control." — James Clear
Learning and Knowledge
"Learning something once, no matter how well you do it, just isn’t enough." — Jonathan Levi
“You can greatly underprice by simply not understanding.” — John Jantsch
“The trick to forgetting the big picture is to look at everything close up.” — Chuck Palahniuk
"The easy, conversational tone of good writing comes only on the eighth rewrite.” — Paul Graham
Life Philosophy
“According to scientists who have studied the five Blue Zones, the keys to longevity are diet, exercise, finding a purpose in life (an ikigai), and forming strong social ties.” — Ikigai
"Our ability to turn routine tasks into moments of microflow, into something we enjoy, is key to our being happy, since we all have to do such tasks." — Ikigai
“When we find ourselves stuck in unhappy careers—and even unhappy lives—it is often the result of a fundamental misunderstanding of what really motivates us.” — Clayton Christensen
“If you defer investing your time and energy until you see that you need to, chances are it will already be too late.” — Clayton Christensen
“Our paradigms, correct or incorrect, are the sources of our attitudes and behaviors, and ultimately our relationships with others.” — Stephen R. Covey
“Being proactive is taking responsibility for your actions instead of blaming circumstances.” — Stephen R. Covey
“Move like you're late and wait like you're early.” — Shane Parrish
Health and Well-Being
"We’re truly living in an age of plenty, and yet, we are plenty tired.” — Dr. Steven Gundry
"Inflammation is a critically overlooked factor for people suffering from chronic exhaustion. It’s been documented that even subtle increases in inflammation can be an underlying culprit in persistent fatigue." — Steven Gundry, MD
Risk and Opportunity
"Risk is what’s left over after you think you’ve thought of everything.” — Carl Richards
“The ball is just a fleeting moment” — Unknown basketball coach
"People pay to see others believe in themselves.” — Kim Gordon (singer and songwriter)
"I think it's generally human nature to over-estimate risk and under-estimate opportunity. ... The risks are probably not as big as you perceive and the opportunities may be bigger than you perceive." — Jeff Bezos
Relationships and Legacy
"Each day of our lives we make deposits into the memory banks of our children." — Charles R. Swindoll
Focus and Simplicity
"What we choose to focus on and what we choose to ignore—plays in defining the quality of our life." — Cal Newport
"The few who cultivate this skill, and then make it the core of their working life, will thrive." — Cal Newport
"The most powerful productivity tool ever invented is simply the word 'no.'” — Shane Parrish
Wealth and Society
"The world is not driven by greed, it’s driven by envy." - Charlie Munger
What My Clients Say
Duje Grubisic
Club President & Director at Patriot Aquatics
"After dealing and working with couple of other web developers that were great when they needed to sell, but not great at delivering their product, I met Frane. Frane was great from the initial call, the quote and most importantly his delivery was great. He is responsive and does things very fast and at high quality. I am extremely happy that Frane developer our Patriot Aquatics website and I look forward to working with him in the future on future website development and maintenance."
Alexis Lisiak
Marketing Manager at Europe HR Solutions
"I’ve had the pleasure of managing Frane in our SEO team, and he has proven to be an exceptional professional on every level. 
He is a true force of propositions and ideas, consistently bringing fresh perspectives and innovative solutions to the table. 
Frane is highly proactive and remarkably organized, which makes him both reliable and efficient in managing complex projects. 
He’s always quick to implement and apply plans, turning strategy into tangible results pretty quickly. 
What truly stands out is his tech-savvy mindset and forward-thinking approach. 
Frane doesn’t just execute, he always anticipates what’s coming next, helping us stay one step ahead in a very competitive SEO landscape. 
It’s a real pleasure working with someone who combines initiative, structure, and vision so seamlessly. 
Frane is an undeniable asset to any SEO or marketing team aiming for consistent, high-level performance."
Petar Dombaj
Municipal Major at Općina Drnje
"All praise for the excellent cooperation. In our case, we had a problem with the maintenance of the website of the Municipality of Drnje, which we successfully resolve after signing a long-term contract with Frane."

Blog ✍️ 
The JOMO Experiment: 3 Years of Intentional Disconnection and What Changed
Category: Habits, Productivity, Leadership
Published: March 13, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
I quit social media in 2022 - overnight, completely. No clients lost. No regrets. Here's what actually happened when I chose invisibility over the feed.
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I’ve Been an Entrepreneur for 10 Years. Here’s What Actually Matters (And What’s Total Bullshit).
Category: Business Strategy, Leadership
Published: November 20, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
A decade of entrepreneurship distilled into the hard-won systems, mental models, questions, and principles that actually move the needle. No fluff, just practical lessons every founder should know.
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Why Finishing Beats Winning Every Single Time
Category: Business Strategy, Leadership
Published: September 18, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Winning fades fast, but finishing lasts. Discover why crossing the line matters more than coming first - in sports, business, and life.
Read More →
Build Your Life Operating System: Unlock Your Second Brain
Category: Habits, Productivity
Published: August 22, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Streamline tasks, clear mental clutter, and boost focus. Learn how to build a life operating system and create your own second brain today.
Read More →
The Art of Not Giving a F*ck (The Right Way)
Category: Business Strategy, Leadership
Published: February 12, 2025
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Stop wasting energy on things that don’t matter. Master the art of not giving a f*—strategically. Prioritize what truly moves the needle in your life.
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