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Why Did I Build This Website? 💻
"Who do you think you are? Why do you need a personal website? You're nothing."
Well, I’ve heard that before and I used to care, but now I don't anymore. I learned my lessons and built this website to create a space where I don’t have to deal with fake smiles, figs in pockets, everyday hypocrisy, unhealthy rivalries, black & withe li(n)es, and creative conspiracy theories. No thanks.
This is my digital home—a place free from toxic positivity, recreational negativity, and all the noise of social media. Just me—unfiltered. No deception, no drama. If you want to know who I am and what I do, here’s where you’ll find it. Want to chat? Knock on my digital door. Simple, right?
❤️ Loved by 50+ clients.
🕐 Don't be a stranger. 🤜🤛 Let's drink a 15-minute virtual hot beverage - no strings attached. ☕
Why I'm Not On Social Media? 📴
"Why the f*** aren’t you on social media? Everyone is."
Well, here's the thing—I absolutely love tech and consider myself an early adopter of most digital goods. I respect the role social media plays, I track trends, and I keep an eye on everything. But I’ve made the choice to stay out of that space.
Personally, I found social media didn’t bring value to my life. Instead, it pulled me into constant distraction and amplified my FOMO (Fear of Missing Out) to an unhealthy level. Stepping away has allowed me to regain control, feel more relaxed, satisfied, and fulfilled without the noise and negativity. Embracing JOMO (Joy of Missing Out) since early 2022. Peace out!
P.S. Even though I’m not on social media, I maintain strong connections with all the important people in my life. If someone needs to reach me, they will always find a way. For me, it’s about meaningful interactions, not endless scrolling.
Questions I ask myself (almost) daily

Purpose and Long-Term Vision
  1. Am I all in than anything else?
  1. Who is the type of person I wish to become?
  1. What is the type of identity I want to reinforce?
  1. What do I really want?
  1. What groups am I part of?
  1. How can I join groups where my desired behavior is the normal behavior?
  1. Am I falling into the pattern of always mastering one thing or always chasing the next thing?
  1. What if I played the game like I was always on offense?
  1. How do I position myself where my natural traits are assets?

Habits and Systems
  1. Can my current habits carry me to my desired future?
  1. What’s the ONE thing I can do today that will make everything else easier?
  1. What can I stick to even on my worst day?
  1. What would a better system look like?
  1. Can I optimize my processes?

Focus and Attention
  1. Where is my attention?
  1. Is it in the present?
  1. My awareness of what I’m doing at that moment?
  1. Am I thinking of something else?
  1. Where has my mind been focused recently? Am I primarily thinking about my past, present, or future? How does focusing on a different timeframe change my thoughts?
  1. Is my attention on loving, or is my attention on who isn't loving me?

Time and Prioritization
  1. What is my day-to-day relationship with time?
  1. Do my days stretch out before me endlessly, or do I have enough time to do all the things in life that I want to do?
  1. Do I constantly wish for “more” time?
  1. Am I worried that all this hurrying and scurrying about leaves me feeling rudderless and adrift?
  1. How can I shorten the timeline?

Relationships and Social Circles
  1. Am I spending time with the right people? Who are the five I want to spend time with?
  1. What battles do I choose?
  1. In what ways am I in my own way?

Self-Awareness and Reflection
  1. In what area of my life am I settling?
  1. Think about someone who has the results you want or a lifestyle you admire. It's easy to want the results. What are the costs and tradeoffs of their lifestyle that you may be overlooking?
  1. Am I profitable?
  1. Can I stay in business?
  1. Am I undervaluing something right now?
  1. Am I willing to sacrifice something?
  1. Will this still matter next year?
  1. How much time have I spent on the edge of my ability today?
  1. What good things have I done quietly today?

Emotional and Mental Resilience
  1. When I woke up this morning, did I expect today to have many joys or many frustrations?
  1. What am I letting in?
My Favorite Quotes 💬
Success and Motivation
  • “Success doesn’t lead to feeling good. Feeling good leads to success.” - Ali Abdaal
  • "We can sustain our feel-good productivity by aligning our present-day actions with a deeper sense of self." - Ali Abdaal
  • “If we want more motivation in our lives, we must make clearer choices and more deeply commit to them.” - Brandon Burchard
  • “Few things amplify our long-term motivation more than a positive social environment.” – Brendon Burchard
  • “The invisible advantage is choosing to do what other people could do, but don't.” - Shane Parrish
  • “Flashy gets attention. Boring gets results. While most chase the views, the greats obsess over the basics.” — Shane Parrish
  • “As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity everything requires. That hotel, that park, that railway. The world is a museum of passion projects.” — John Collison
Discipline and Action
  • “You might have all the knowledge, talent, or skill in the world, but because of a lack of discipline, you will never make it.” – Daniel Walter
  • "The core of self-discipline is doing what you need to do whether you feel like it or not." - Daniel Walter
  • “Self-discipline is when your highest desires rule your lesser desires, not through resistance, but through loving action grounded in understanding and compassion.” — David Deida
  • “There is no perfect time. There is just a day where at some point you have to make a choice.” - James Clear
  • “Work hard in silence. Let success be your noise.” — Frank Ocean
  • “I never feared about my skills because I put in the work. Work ethic eliminates fear. So you if you do the work, what are you fearing? You know what you’re capable of and what you’re not.” — Michael Jordan
Personal Growth and Reflection
  • “Care about what other people think and you will always be their prisoner.” — Lao Tzu
  • "When we act in alignment with loving others and at the same time working toward one’s purpose, there is very little space for the mental energy consumed by worrying about what others may or may not be thinking about you." — Michael Gervais
  • "If we expect things will never change, we’ll spend a lot of our lives unhappy due to wildly faulty expectations." — Brad Stulberg
  • “There is no going back to the way things were—no more order, only reorder.” — Brad Stulberg
  • “What such a man needs is not courage but nerve control, cool headedness. This he can only get by practice.” — Theodore Roosevelt
  • "Compete for yourself and root for everybody else." — Candice Millard
  • “Keeping your promises is a beacon of reliance, the highest currency in the emotional bank.” — Stephen R. Covey
Learning and Knowledge
  • "Learning something once, no matter how well you do it, just isn’t enough." — Jonathan Levi
  • “You can greatly underprice by simply not understanding.” — John Jantsch
  • “The trick to forgetting the big picture is to look at everything close up.” — Chuck Palahniuk
  • "The easy, conversational tone of good writing comes only on the eighth rewrite.” — Paul Graham
Life Philosophy
  • “According to scientists who have studied the five Blue Zones, the keys to longevity are diet, exercise, finding a purpose in life (an ikigai), and forming strong social ties.” — Ikigai
  • "Our ability to turn routine tasks into moments of microflow, into something we enjoy, is key to our being happy, since we all have to do such tasks." — Ikigai
  • “When we find ourselves stuck in unhappy careers—and even unhappy lives—it is often the result of a fundamental misunderstanding of what really motivates us.” — Clayton Christensen
  • “If you defer investing your time and energy until you see that you need to, chances are it will already be too late.” — Clayton Christensen
  • “Our paradigms, correct or incorrect, are the sources of our attitudes and behaviors, and ultimately our relationships with others.” — Stephen R. Covey
  • “Being proactive is taking responsibility for your actions instead of blaming circumstances.” — Stephen R. Covey
Health and Well-Being
  • "We’re truly living in an age of plenty, and yet, we are plenty tired.” — Dr. Steven Gundry
  • "Inflammation is a critically overlooked factor for people suffering from chronic exhaustion. It’s been documented that even subtle increases in inflammation can be an underlying culprit in persistent fatigue." — Steven Gundry, MD
Risk and Opportunity
  • "Risk is what’s left over after you think you’ve thought of everything.” — Carl Richards
  • “The ball is just a fleeting moment” — Unknown basketball coach
  • "People pay to see others believe in themselves.” — Kim Gordon (singer and songwriter)
  • "I think it's generally human nature to over-estimate risk and under-estimate opportunity. ... The risks are probably not as big as you perceive and the opportunities may be bigger than you perceive." — Jeff Bezos
Relationships and Legacy
  • "Each day of our lives we make deposits into the memory banks of our children." — Charles R. Swindoll
Focus and Simplicity
  • "What we choose to focus on and what we choose to ignore—plays in defining the quality of our life." — Cal Newport
  • "The few who cultivate this skill, and then make it the core of their working life, will thrive." — Cal Newport
Wealth and Society
  • "The world is not driven by greed, it’s driven by envy." - Charlie Munger
What My Clients Say
Duje Grubisic
Club President & Director at Patriot Aquatics
"After dealing and working with couple of other web developers that were great when they needed to sell, but not great at delivering their product, I met Frane. Frane was great from the initial call, the quote and most importantly his delivery was great. He is responsive and does things very fast and at high quality. I am extremely happy that Frane developer our Patriot Aquatics website and I look forward to working with him in the future on future website development and maintenance."
Jure Radnic
Director at Hvar Summer Festival
"Excellent collaboration, site development dynamics, and maintenance. Fresh, imaginative and professional! All recommendations."
Petar Dombaj
Municipal Major at Općina Drnje
"All praise for the excellent cooperation. In our case, we had a problem with the maintenance of the website of the Municipality of Drnje, which we successfully resolve after signing a long-term contract with Frane."
Blog ✍️

Navigating Economic Uncertainty with Fractional Leadership
Category: Business Strategy, Leadership
Published: December 18, 2024
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Master economic uncertainty with fractional leadership: strategic expertise, agile solutions, and cost-effective growth. Navigate chaos. Lead with confidence. Thrive.

Building a Legacy, One Deposit at a Time
Category: Parenting & Family
Published: December 2, 2024
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
What deposits are you making in your child’s memory bank today? Explore my stories and insights on creating a lasting legacy through everyday moments.

Why Owning 100% of Your (Business) Problems Is the Best Decision You'll Ever Make
Category: Business Strategy, Leadership
Published: November 19, 2024
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Struggling with business issues? Discover why owning 100% of your problems can transform your growth, control, and success. Ready to take charge and thrive?

If You’re Not Ready to Get Up Early in the Morning, You Won’t Be Ready to Get Up After a Defeat
Category: Habits, Productivity
Published: November 13, 2024
Author: Frane Cvitanic | Founder of Avensys, Fractional COO & Business Operations Consultant and Advisor
Are you ready to rise before the sun and build true resilience? Discover why waking up early isn’t just about productivity—it’s training for life’s toughest moments.